# Eyk -  Tracking & Analytics for modern E-commerce brands

> Server-side tracking with Google Tag Manager & BigQuery for precise conversion API tracking and instant performance, segmentation, and attribution insights.

## About

- [We are Eyk](https://www.eykdata.com/about): We are a team of tech enthusiast who believe in removing technological barriers

## Attribution

- [Eyk - Attribution](https://www.eykdata.com/attribution): undefined

## Articles

- [Blog](https://www.eykdata.com/articles): undefined

## Book-a-demo

- [Book a demo](https://www.eykdata.com/book-a-demo): undefined

## Contact-us

- [Eyk - Contact Us](https://www.eykdata.com/contact-us): undefined

## Faq

- [Eyk - FAQ](https://www.eykdata.com/faq): Addressing commonly asked questions about server-side tracking, analytics, and Eyk.

## News

- [News](https://www.eykdata.com/news): undefined
- [Eykdata.com](https://www.eykdata.com/news/ace-introduces-marketing-data-platform-eyk): undefined
- [Eykdata.com](https://www.eykdata.com/news/amazon-selling-partner-source-now-available-in-eyk-data): undefined
- [Eykdata.com](https://www.eykdata.com/news/embeddable-partnership): undefined
- [Eykdata.com](https://www.eykdata.com/news/eyk-business-development-internship): undefined
- [Eykdata.com](https://www.eykdata.com/news/eyk-data-now-part-of-bol-com-data-insights-partner-ecosystem): undefined
- [Eykdata.com](https://www.eykdata.com/news/eyk-presented-at-leadgate-europe-innovation-day): undefined
- [Eykdata.com](https://www.eykdata.com/news/eyk-releases-marketing-data-platform-for-general-availability): undefined
- [Eykdata.com](https://www.eykdata.com/news/maikel-van-den-boogerd-joins-eyk): undefined
- [Eykdata.com](https://www.eykdata.com/news/marketing-data-platform-eyk-secures-eu650k-pre-seed-investment): undefined
- [Eykdata.com](https://www.eykdata.com/news/mats-burgering-joins-eyk): undefined
- [Eykdata.com](https://www.eykdata.com/news/microsoft-and-pinterest-advertising-sources-now-available-in-eyk): undefined
- [Eykdata.com](https://www.eykdata.com/news/tom-wolting-joins-eyk): undefined

## Pricing

- [Eyk - Pricing](https://www.eykdata.com/pricing): Tracking & analytics with transparent pricing, aligned with your growth

## Privacy-policy

- [Eyk - Privacy Policy](https://www.eykdata.com/privacy-policy): Eyk respects your privacy. With this Privacy Policy we want to tell you about what data we collect when you use our products and services, and how we use and handle this data.

## E-commerce-cockpit

- [Eyk - E-commerce cockpit](https://www.eykdata.com/e-commerce-cockpit): A single overview with the metrics that matter most to your e-commerce business. Easy to use, easy to customise.

## Read-made-insights

- [Eyk - Ready-made insights](https://www.eykdata.com/read-made-insights): We already built the dashboards you need for deep, actionable insights into performance, segmentation and attribution.

## Data-warehouse

- [Eyk - Direct data access in BigQuery](https://www.eykdata.com/data-warehouse): Eyk natively runs on BigQuery and you get full access and control. Give access to your team and focus on data value instead of data extraction.

## Terms-conditions

- [Terms & Conditions](https://www.eykdata.com/terms-conditions): undefined

## Data-processing-agreement

- [Data Processing Agreement](https://www.eykdata.com/data-processing-agreement): undefined

## First-party-tracking

- [Eyk - First-party tracking](https://www.eykdata.com/first-party-tracking): Server-side tracking that runs in your own Google Tag Manager account. Fully server-side and future proof.

## Compare-to-triple-whale

- [Compare Eyk to Triple Whale](https://www.eykdata.com/compare-to-triple-whale): While Eyk and Triple Whale both provide tracking and attribution insights, Eyk allows you to collect first party data because it runs in your own Google Tag Manager account and BigQuery data warehouse.

## Compare-to-elevar

- [Compare Eyk to Elevar](https://www.eykdata.com/compare-to-elevar): While Eyk and Elevar both provide tracking functionality, Eyk also provides world-class analytics and allows you to collect first-party data.

## Compare-to-looker-studio

- [Compare Eyk to Looker Studio](https://www.eykdata.com/compare-to-looker-studio): A comparison between Eyk and Looker Studio on topics like the need for technical skills, ready-made vs custom, and data access and control.

## For-shopify-brands

- [Eyk - Tracking & Analytics for Shopify brands](https://www.eykdata.com/for-shopify-brands): Shopify brands use Eyk for precise conversion API tracking and instant performance, segmentation, and attribution insights.

## For-magento-brands

- [Eyk - Tracking & Analytics for Magento brands](https://www.eykdata.com/for-magento-brands): Magento brands use Eyk for precise conversion API tracking and instant performance, segmentation, and attribution insights.

## For-firmhouse-brands

- [Eyk - Tracking & Analytics for Firmhouse brands](https://www.eykdata.com/for-firmhouse-brands): Firmhouse brands use Eyk for precise conversion API tracking and instant performance, segmentation, and attribution insights.

## Case-study-a-z

- [Case Study: A-Z](https://www.eykdata.com/case-study-a-z): undefined

## For-woocommerce-brands

- [for WooCommerce brands](https://www.eykdata.com/for-woocommerce-brands): Shopify brands use Eyk for precise conversion API tracking and instant performance, segmentation, and attribution insights.

## Changelog

- [Changelog](https://www.eykdata.com/changelog): undefined
- [Eykdata.com](https://www.eykdata.com/changelog/eyk-release-december-2024): undefined
- [Eykdata.com](https://www.eykdata.com/changelog/eyk-release-january-2025): undefined
- [Eykdata.com](https://www.eykdata.com/changelog/eyk-release-november-2024): undefined

## Case-studies

- [Case Studies](https://www.eykdata.com/case-studies): undefined
- [Case Study](https://www.eykdata.com/case-studies/how-a-z-barbecue-gained-control-over-their-webshop-data): undefined

## Changelog-test

- [Changelog Test](https://www.eykdata.com/changelog-test): undefined

## Category

- [Advanced - Saasly - Webflow Ecommerce Website Template](https://www.eykdata.com/category/advanced): Lorem ipsum dolor sit amet, consectetur adipiscing elit
- [Basic - Saasly - Webflow Ecommerce Website Template](https://www.eykdata.com/category/basic): Lorem ipsum dolor sit amet, consectetur adipiscing elit
- [Standard - Saasly - Webflow Ecommerce Website Template](https://www.eykdata.com/category/standard): Lorem ipsum dolor sit amet, consectetur adipiscing elit

## Team

- [Alain Odijk • Eyk](https://www.eykdata.com/team/alain-odijk): Alain combines his drive to help your business thrive with an obsession for creating a flywheel
- [Bart Lammers • Eyk](https://www.eykdata.com/team/bart-lammers): Bart is always thinking about the next Eyk feature or the next step in the Eyk architecture.
- [Maikel v.d. Boogerd • Eyk](https://www.eykdata.com/team/maikel-van-den-boogerd): Maikel drives the technology roadmap at Eyk while continuously improving engineering processes
- [Mats Burgering • Eyk](https://www.eykdata.com/team/mats-burgering): Mats designs new features while continuously improving the Eyk user experience
- [The Eyk team • Eyk](https://www.eykdata.com/team/the-eyk-team): The Eyk team

## Blog

- [Eykdata.com](https://www.eykdata.com/blog/5-reasons-why-email-marketing-is-an-essential-part-of-your-digital-marketing-strategy): undefined
- [Eykdata.com](https://www.eykdata.com/blog/a-view-on-data): undefined
- [Eykdata.com](https://www.eykdata.com/blog/an-intro-to-marketing-attribution-modeling-and-how-you-can-use-it-cd5de): undefined
- [Eykdata.com](https://www.eykdata.com/blog/client-retention-with-data-innovation-for-agencies): undefined
- [Eykdata.com](https://www.eykdata.com/blog/how-data-can-improve-your-omnichannel-marketing): undefined
- [Eykdata.com](https://www.eykdata.com/blog/how-to-create-and-manage-high-quality-data-pipelines): undefined
- [Eykdata.com](https://www.eykdata.com/blog/how-to-make-better-business-decisions-using-a-single-source-of-truth): undefined
- [Eykdata.com](https://www.eykdata.com/blog/how-to-switch-to-data-driven-marketing): undefined
- [Eykdata.com](https://www.eykdata.com/blog/the-importance-of-continuously-evaluating-your-marketing-performance): undefined
- [Eykdata.com](https://www.eykdata.com/blog/the-value-of-data-driven-business-models-for-agencies): undefined
- [Eykdata.com](https://www.eykdata.com/blog/top-5-impactful-trends-in-e-commerce): undefined
- [Eykdata.com](https://www.eykdata.com/blog/why-eyk-partners-with-embeddable): undefined


# Eyk Docs

> Tracking & analytics for modern E-commerce brands ✨🛍️

## Amazon-seller-partner

- [Amazon Seller Partner](https://docs.eykdata.com/amazon-seller-partner): Amazon Seller Partner is a comprehensive platform that enables Eyk users to efficiently sell products on Amazon. It provides robust tools for listing management, inventory control, and order fulfillment.

## Bolcom

- [Bol.com](https://docs.eykdata.com/bolcom): Bol.com provides businesses access to a vast customer base and a platform to sell products across various categories. With this source connection, Eyk users can effortlessly collect and analyse crucial data on orders, shipments, and returns, revolutionizing their e-commerce strategies.

## Connect-magento-to-eyk

- [Connect Magento to Eyk](https://docs.eykdata.com/connect-magento-to-eyk): undefined

## Connect-shopify-to-eyk

- [Connect Shopify to Eyk](https://docs.eykdata.com/connect-shopify-to-eyk): undefined

## Copernica

- [Copernica](https://docs.eykdata.com/copernica): Copernica is a powerful marketing automation platform designed to help Eyk users enhance their digital marketing strategies. It offers robust tools for creating, managing, and analyzing email campaigns, SMS marketing, and personalized customer journeys.

## E-commerce-attribution

- [E-commerce Attribution](https://docs.eykdata.com/e-commerce-attribution): Discover how different attribution models credit different marketing channels and activities with your online revenue. Start making better informed marketing budget decisions today.

## Ecommerce-performance

- [Online Store Performance](https://docs.eykdata.com/ecommerce-performance): Gain a comprehensive understanding of your online store performance through this intuitive insight. Immediately identify purchasing patterns, uncover top-performing products, and analyze your performance trend in a single, user-friendly interface. Additionally, leverage pre-built metrics like new vs returning customers, refunds and discounts to visualize deep insights into your business.

## Email-performance

- [Email Performance](https://docs.eykdata.com/email-performance): Find out how recipients engage with your mailings and improve campaigns.

Our Email Performance insight helps you monitor and measure the impact of your emails. It provides comprehensive insights into email impressions, clicks, spam reports and bounces. You can use this insight to improve the effectiveness of your emails and optimize future campaigns.

By using Email Performance, you can track the performance of your emails across contact lists, email templates, and subject lines. This data helps you generate insights into how to improve delivery rates and open rates. It also enables you to monitor the impact of any changes you make to your email campaigns. With these insights, you can make informed decisions about what works best for your subscribers.

## Facebook-ads

- [Facebook Ads](https://docs.eykdata.com/facebook-ads): Facebook Ads is a powerful advertising platform that enables Eyk users to reach a vast and targeted audience on Facebook and Instagram. With its advanced targeting options, you can create highly personalized ad campaigns based on demographics, interests, and behaviors.

## Firmhouse

- [Firmhouse](https://docs.eykdata.com/firmhouse): Firmhouse is an innovative platform designed to help Eyk users rapidly launch and validate new subscription-based business models. It offers comprehensive tools for creating, managing, and scaling subscription services with ease.

## First-party-tracking-checklist

- [First-party tracking checklist](https://docs.eykdata.com/first-party-tracking-checklist): This page contains the steps to go from your existing tracking setup (be that zero tracking, or an existing tracking implementation) to first party tracking with Eyk.

## Google-ads

- [Google Ads](https://docs.eykdata.com/google-ads): Google Ads is a powerful platform for Eyk users to promote products, increase website traffic, and boost sales. It allows you to create targeted campaigns on Google search results, YouTube, and partner websites.

## Google-analytics-4

- [Google Analytics 4](https://docs.eykdata.com/google-analytics-4): Google Analytics 4 is a powerful analytics platform that helps Eyk users gain deep insights into their website and app performance. It offers advanced features for tracking user behavior, engagement, and conversion rates across multiple devices and platforms.

## Google-search-console

- [Google Search Console](https://docs.eykdata.com/google-search-console): Google Search Console is a vital tool for Eyk users looking to optimize their website's search performance. It provides detailed insights into how your site is indexed and performing in Google Search, offering data on search traffic, keyword rankings, and indexing issues.

## How-to-configure-ssh-access-for-magento-2

- [Configure SSH access for Magento](https://docs.eykdata.com/how-to-configure-ssh-access-for-magento-2): The default way to give Eyk access to your MySQL database server is through IP whitelisting. However, if this is not a viable option for you an alternative is to connect over an SSH tunnel to the MySQL database server. This how-to guide explains the steps to take to allow Eyk to connect to your MySQL database server over a secure SSH connection.

## Klaviyo

- [Klaviyo](https://docs.eykdata.com/klaviyo): Klaviyo is a powerful marketing automation platform for e-commerce businesses, offering robust email and SMS marketing solutions that integrate with platforms like Shopify, Magento, and WooCommerce.

## Linkedin

- [LinkedIn](https://docs.eykdata.com/linkedin): LinkedIn Ads is a powerful advertising platform that allows Eyk users to reach a targeted professional audience. It offers a range of ad formats, including sponsored content, message ads, and dynamic ads, to promote products, services, and brand messages.

## Magento

- [Magento 2](https://docs.eykdata.com/magento): Magento is a top e-commerce platform perfect for Eyk users seeking to create flexible and scalable online stores. It offers powerful tools for managing products, orders, and customer data, along with extensive customization options and integrations.

## Microsoft-advertising

- [Microsoft Advertising](https://docs.eykdata.com/microsoft-advertising): Microsoft Advertising is a robust platform that enables Eyk users to reach a diverse audience across Microsoft's search network, including Bing, Yahoo, and AOL. It offers advanced targeting options, including demographics, location, and device, to ensure your ads reach the right users.

## Paid-performance

- [Paid Performance](https://docs.eykdata.com/paid-performance): Determine your most effective ad channels and campaigns by comparing ad performance metrics across all your ad channels.

## Pinterest

- [Pinterest](https://docs.eykdata.com/pinterest): Pinterest Ads offers Eyk users a powerful way to reach a visually-driven audience actively seeking inspiration. With Pinterest Ads, you can create eye-catching campaigns that blend seamlessly with organic content, targeting users based on demographics, interests, and behaviors.

## Quick-start

- [Quick start](https://docs.eykdata.com/quick-start): 
- [First-party tracking checklist](https://docs.eykdata.com/quick-start/first-party-tracking-checklist): undefined

## Rfm-segmentation

- [RFM Segmentation](https://docs.eykdata.com/rfm-segmentation): Our RFM Segmentation data model allows you to gain a comprehensive understanding of your customers' buying behavior by segmenting them based on recency, frequency, and monetary value of their purchases. With this data-driven insight, you can personalize your messaging and optimize your marketing strategy to increase customer loyalty and retention.

## Shopify

- [Shopify](https://docs.eykdata.com/shopify): Shopify is a leading e-commerce platform that enables Eyk users to quickly and easily create and manage online stores. With its user-friendly interface and extensive range of customizable templates, Shopify allows businesses to design unique online shops without needing technical expertise.

## Subscription-performance

- [Subscription Performance](https://docs.eykdata.com/subscription-performance): Discover the pulse of your store's subscription activity with Subscription Performance! Seamlessly integrated into our platform, this insight offers a comprehensive view of your subscription-related metrics—new subscriptions, cancellations, and revenue—right at your fingertips. Say goodbye to manual data crunching and complex analysis; our tool provides actionable insights that highlight the essential aspects of your subscription business in moments.

## Utm-parameter-guide

- [UTM parameter guide](https://docs.eykdata.com/utm-parameter-guide): A UTM parameter is a piece of code that you add to the end of a destination URL and is used to track the performance of your marketing activities that drive traffic to your online store. The UTM parameters help the Eyk attribution models identify the traffic source and campaign or email details.

## Website-performance

- [Website Performance](https://docs.eykdata.com/website-performance): Unveil your website's key performance metrics instantly with Website Performance!