When Dane ten Berge and Job Smits van Waesberghe started
Blooming Good in 2023, they had spent about a year looking into potential growth markets that they also felt a personal passion for. That market, as it turned out, was the luxury silk flower market.
Fun fact: when they just started, Dane and Job thought they would be able to compose the bouquets for Blooming Good themselves, but they quickly found out what a craft this is and teamed up with Arianne, who is now their lead florist.
Today, Blooming Good is already leading the Dutch market and has big ambitions to become the no.1 brand for sustainable, artificial flowers in Europe. The 1M in funding they raised from Effectus Capital – a fund backed by investors including Sander Schimmelpenninck and Jaap Reesema – is currently being used to further build the team, solidify operations and drive European growth.