Many e-commerce analytics tools like Triple Whale offer additional Pixels to help you easily set up tracking. Although this is an easy way to tackle the tracking issue every attribution tool faces, it does not align with our vision of a full first-party setup at Eyk.

That is why Eyk offers full first-party tracking by deploying a server-side tracking container within your own Google Tag Manager environment and DNS records.

After activating your tracking data towards GA4 and back to ad platforms, Eyk also pushes all your tracking data from the container into your dedicated Google Cloud (Bigquery) environment where it automatically stitches it to your order and marketing data.

This makes for a truly first-party setup where data is both generated and stored within your own control. This is the only way we believe e-commerce brands can create a future proof data stack for themselves.
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Having solid, first-party based attribution that you control can make all the difference in your decision making and marketing optimizations. However; this is not where it stops.

Many attribution tools focus solely on solving the attribution problem, without connecting the dots of the customer journey to help you truly improve your performance.

At Eyk, we believe Customer Acquisition Costs (CAC) should always be connected to Customer Lifetime Value (CLV) and insight into how both develop empowers teams to optimize their customer journey and business.

That is why at Eyk, we provide ready-made insights into attribution, performance AND segmentation.

We started Eyk because we saw modern brands get trapped between two pains:
Spend way too much money on custom Data/BI development
Or
'give away' your business data to a software tool and receive out-of-the-box reports

We believe you can both have deep, actionable insights without spending a lot of money AND keep full control over your business data.

That is why Eyk is the only e-commerce tracking & analytics platform that runs on a dedicated Google Cloud (Bigquery) environment where YOU control access to your data.

And if you ever decide to stop making use of Eyk, you walk away with all of your data by taking over the data warehouse we set up for you.