Optimize ads, campaigns and channels with reliable attribution

Eyk leverages your backend order data and first-party tracking events
to build up reliable multi-touch and data-driven attribution models that actually add up.

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Campaign attribution

Powered by our server-side tracking setup, the Eyk attribution insight provides you with deep insight into which touchpoints help move the needle in your customer acquisition. Optimize campaigns and decide on budget shifts between channels to decrease customer acquisition costs.

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Marketing performance

Eyk performance insights offer you a way to recognize patterns and outliers in your performance across your online store, paid channels, email marketing and more. Find out where in the customer journey your biggest optimization opportunities are without having to hop between tools.

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Segmentation

Segmenting existing or past customers empowers you to create specific, targeted activities and campaigns to help increase retention and upsell. Reward your most loyal customers, re-activate those about to ‘sleep’ and find out which activities create the highest customer lifetime value.

“With Eyk, I now have a solid & reliable server-side tracking setup, a performance cockpit my team likes to use and actionable insights to help scale our growth, all in one platform!”

Job Smits van Wasberghe

Founder at Blooming Good

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