Optimize ads, campaigns and channels with reliable attribution

Eyk leverages your backend order data and first-party tracking events
to build up reliable multi-touch and data-driven attribution models that actually add up.

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Eyk E-commerce Attribution report with campaign spend, purchases, conversion value and ROAS per ad source

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Loved by modern brands

Eyk attribution table of campaigns by source with spend and purchases from Pinterest, Facebook Ads and Google Ads

Campaign attribution

Powered by our server-side tracking setup, the Eyk attribution insight provides you with deep insight into which touchpoints help move the needle in your customer acquisition. Optimize campaigns and decide on budget shifts between channels to decrease customer acquisition costs.

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Marketing performance

Eyk performance insights offer you a way to recognize patterns and outliers in your performance across your online store, paid channels, email marketing and more. Find out where in the customer journey your biggest optimization opportunities are without having to hop between tools.

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Eyk Paid Performance report showing blended ROAS, ad spend and reported revenue over time per ad channel

Eyk CLV Cohorts report, a heatmap of customer lifetime value by month of first order

Segmentation

Segmenting existing or past customers empowers you to create specific, targeted activities and campaigns to help increase retention and upsell. Reward your most loyal customers, re-activate those about to ‘sleep’ and find out which activities create the highest customer lifetime value.

Job Smits van Wasberghe
Founder at Blooming Good

integrations

Seamlessly connect to your tools

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Schedule a call with us and see for yourself how you can use Eyk to gain overview and get deep, actionable insights about your business.

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