Eyk Data | Incrementality testing and Unified Marketing Measurement

unified marketing measurement Explained

Unlock your next growth phase

Scaling a high-growth, omnichannel D2C brand requires more than profit insights and multi-touch attribution. Eyk is here to help you reach the next frontier in marketing measurement.

From correlation based multi-touch attribution to causal attribution

Untangle your scattered data and pinpoint what drives omnichannel sales

Deploy your growth strategy with confidence through incrementality tests

Measure which branding investments deliver scalable unit economics

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unified marketing measurement

Importance of Unified Marketing Measurement

Marketing Mix Modeling (MMM) as a forecasting methodology
By statistically correlating input to output, marketing mix models are a powerful tool to analyze and forecast channel effectiveness, connect online and offline channels and exclude external factors from attribution.

Incrementality testing to determine the impact
The scientific approach to determining causality involves exposing both a test- and a control group to the same input and then analysing difference in output. Running incrementality tests helps you make informed investment decisions on new channels or campaigns.

Unified Marketing Measurement to provide a holistic view on performance
By combining the strengths of multi-touch, data-driven attribution with marketing mix modeling and incrementality testing, we can get to a state of 'unified marketing measurement'. Meaning we deploy different methods for different decisions, giving us the most complete and solid information.

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join the unified measurement movement

Eyk is here to help you take the next step towards causal attribution

“At Eyk, we believe that causal attribution is the next frontier for D2C marketing. With our MMM and incrementality testing features, we are here to help CMO's and founders scale what works”

Bart Lammers

Co-Founder & CTO at Eyk

Join the movement

Let's talk unified measurement

At Eyk Data we are here to help you taking the next step in MMM, incrementality testng and Unified Measurement. Get in touch to discuss what this can look like for your brand.

Get in touch

Unified Marketing Measurement
for a 360° view on performance

Unlock your next growth phase

Importance of Unified Marketing Measurement

Eyk is here to help you take the next step towards causal attribution

“At Eyk, we believe that causal attribution is the next frontier for D2C marketing. With our MMM and incrementality testing features, we are here to help CMO's and founders scale what works”

Bart Lammers

Co-Founder & CTO at Eyk

Let's talk unified measurement

Trusted by fast-growing e-commerce brands

Unified Marketing Measurement for a 360° view on performance

Unlock your next growth phase

Importance of Unified Marketing Measurement

Eyk is here to help you take the next step towards causal attribution

“At Eyk, we believe that causal attribution is the next frontier for D2C marketing. With our MMM and incrementality testing features, we are here to help CMO's and founders scale what works”

Bart Lammers

Co-Founder & CTO at Eyk

Let's talk unified measurement

Trusted by fast-growing e-commerce brands

Unified Marketing Measurement
for a 360° view on performance