How Markov chain based attribution reveals which marketing touchpoints actually drive conversions.

The power of generative AI is not even up for debate anymore. It is the teams who manage to work with AI agents the most effectively and efficiently that will win in the market.

Learn how some of the top D2C brands of 2025 reached record growth. In this article, we highlight the strategic advantages brands like Feastables, Rhode, and Grüns built themselves to scale profitably.

The next generation of winners in D2C will be brands that understand and measure causality, not correlation.

E-commerce brands waste time and money trying to set up tracking and reporting. Resulting in unreliable data. Eyk is server-side tracking and profit reporting.

Scalable e-commerce growth doesn’t start with your ad budget or new product ideas. It starts with knowing what type of business you want to build—and tracking the right metrics to get there.