The next generation of winners in D2C will be brands that understand and measure causality, not correlation.

E-commerce brands waste time and money trying to set up tracking and reporting. Resulting in unreliable data. Eyk is server-side tracking and profit reporting.

Scalable e-commerce growth doesn’t start with your ad budget or new product ideas. It starts with knowing what type of business you want to build—and tracking the right metrics to get there.

AI is changing how e-commerce brands grow, acquire and retain customers. Discover how Eyk helps you build your first-party AI foundation.

If you are an e-commerce owner or operator, peak-season is a period you need to plan action for. We give you a simple and actionable framework for it.

In this article, we explain what RFM segmentation is, give you actionable tactics for each segment and share theresults e-commerce brands have generated.