Setting up e-commerce tracking is slow, technical and expensive. Eyk delivers server-side tracking, pre-built integrations and a marketing cockpit with profit insights in under 7 days.

Running an e-commerce brand is already complex. Marketing, operations, customer service and logistics compete for your time. Adding data tracking and reporting on top often feels impossible. Still, without reliable data you cannot make profitable decisions.

The problem is that setting up high quality tracking and reporting the traditional way is slow, technical and expensive. Many brands start ambitious data projects but fail to see results for months. Some never get results at all.

Let’s break down why this happens and how Eyk makes a better approach possible.

Why setting up e-commerce tracking usually goes wrong

1. Technical complexity
   • To track sales, conversions and customer journeys you need to connect multiple tools. Google Tag Manager, Google Analytics, Meta Ads, TikTok Ads, Shopify, Klaviyo, and more.
   • Each integration needs correct tagging, custom code and manual testing. One mistake and your data is unreliable.
2. Time and cost
   • A traditional setup can take 2 to 6 months.
   • It often requires an agency or data engineer. This costs tens of thousands of euros before you even see one dashboard.
3. Reporting gaps
   • Many brands end up with fragmented dashboards. Sales data in Shopify, ad spend in Meta, email performance in Klaviyo.
   • You waste hours switching between platforms. You struggle to answer basic questions like: Which products are profitable after ad spend? Which channel delivers repeat customers?
4. Wrong focus
   • Standard analytics tools are built for general businesses, not for e-commerce.
   • Marketers need profit, ROAS, margin per product and channel. Instead they get vanity metrics like pageviews and bounce rates.

The result is frustration. Owners and marketers are stuck without clear answers, even after months of work.

How Eyk makes it different

Eyk removes the complexity and delivers a working platform in under 7 days.

Here is how:

• Automated setup with Google Tag Manager and Google BigQuery‍
  
  • Eyk configures the heavy lifting for you. No coding. No long agency projects. Your tracking runs server-side by default, so you don’t lose data from ad blockers or iOS restrictions.

• Pre-built integrations‍
  
  • Eyk already connects to your platforms. Shopify, Magento, WooCommerce, Meta Ads, Google Ads, TikTok, Klaviyo and more.
    
  • Data flows into one place without manual work.

• Purpose-built reporting
  
  • ‍You log into Eyk and see what matters for e-commerce.
  • Sales, profit and ratios per product
  • Channel performance including ROAS and margin
  • Customer cohorts and repeat purchase behavior
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• Simple and clear interface‍
  
  • No complex BI tool setup. The dashboard is built for marketers, not analysts.

• Personal support‍
  
  • Eyk is not a faceless tool. Our team is hands-on and cares about your success. We help you translate data into profitable actions.

Eyk vs Traditional Setup

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Why this approach works better

Instead of spending months building a custom data setup, you get results in a week.

• You know which channels drive profitable growth.
• You see which products deserve more ad spend.
• You understand which customers bring long-term value.

You save money, time and frustration. And you finally run marketing decisions on data you can trust.

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