We have now started rolling out a feature that turns Eyk from a standardised e-commerce reporting interface, into a powerful analytics platform. With advanced filtersets, you take full control over your metrics. Now you can In- or exclude specific geographies, products or order types from your metrics and insights. See a metric that shows a sudden change? Slice & dice it until you find the outliers that cause the change and need attention. Decided on a strategy that optimises for profitable growth? Break down your performance metrics until you find out just which channels and products are driving the most profit for your business.
Orders and products filtersets are now general available to all users and channels (attribution) filtersets are expected to roll out in the next couple of weeks. Want to explore filtersets together with someone on the Eyk team? Reach out through the support chat and we are happy to set up a call!
When setting up your Eyk server-side tracking, you can now pre-select the type of product identifier you want the container to push to your tracking destinations. Rather than tweaking this in Google Tag Manager during implementation, this automation helps Eyk users achieve higher match rating with product feeds, which in turn will help boost ad performance, quicker and more easily.
Get all your e-commerce metrics together in one overview today.
