This is a feature long requested by Eyk users; the ability to view profit & margin metrics both in the cockpit and at the channel level in the e-commerce attribution table.
We have now started rolling this feature out to Eyk users, starting with Shopify based then moving to Magento and Woocommerce backends.
Through this feature, Eyk will calculate your gross and contribution profit (a currency amount) & margin (a percentage). Activating this feature requires filling in your fallback costs under settings, so that Eyk always has values to fall back on when product costs are not available through the backend. Use these insights to keep a grip on your profitability and make the right decisions scaling up or down on ads/campaigns/channels.
Recently we have added several metrics to the Eyk e-commerce cockpit by popular demand. These metrics include Cost Per Acquisition (CPA), Marketing Efficiency Ratio (MER), First time and returning order rate and website conversion rate. You will find and can activate these metrics for your Eyk environment under 'Edit Cockpit' > 'Select Metrics' at the top right in your cockpit view.
We have improved our date picker & compare functionality, aligning more with the way of working of our users. The date picker now has a combination of 'Last X days' and 'X to date' options. The compare function now allows you to seamlessly switch between previous period and previous year, or a custom compare date.
Both TikTok and Pinterest are now generally available as destinations for conversion data from your Eyk server-side tracking setup. After your server-side tracking setup has been launched, you can find these destinations in the tracking destination library, fill in your ads manager details and apply for verification. After the Eyk team has prepared and tested the setup for you, they will become available for publish. *Do not forget to pause or remove all existing tracking for this destination as you publish.
At Eyk, we put a lot of effort into making both usage and onboarding as smooth and easy as possible. Since server-side tracking is a technical concept that fully integrates with your online store, there are some technical steps to take on your side during the implementation. Often, the people working with Eyk on a daily base are not the people who can take these technical steps. So we built 'Send instructions' features for both backend access and adding DNS records. With one click you can now share the steps to take with a colleague or specialist and proceed with the next step in onboarding.
Get all your e-commerce metrics together in one overview today.
