New Features

Alvin AI, custom reporting canvas & Eyk AI MCP

In this changelog update we bring you your own e-commerce marketing agent, custom canvas functionality and a pre-announcement on the Eyk AI MCP
Alain Odijk
CEO & Co-founder

New Features

  • Alvin AI
  • Custom reporting canvas
  • Eyk AI MCP coming up, request early access!

Alvin AI

With Alvin AI, you have an e-commerce marketing strategist, media buyer, retention specialist and data analist all in one and always by your side.
Alvin is based on the latest Gemini models and guided by Eyk's context layer to assure quality of numbers and answers.

In the first couple of weeks alone, Eyk users have been strategizing their entire quarter together with Alvin, figuring out optimal campaign strcuture, product strategies and retention plays.
And with the new Custom Canvas (see below) you can publish the graphs Alvin incorporates in it's answers directly to your custom canvas or ask Alvin to build you a specific view on your data.

Several Eyk users have already picked up brainstorming with each other about which prompting and questioning guidelines drive the quickest and most impactful insights through Alvin.

We will work on a way to share some of the knowledge built within the wider user group soon!

Ask Alvin AI anything and get accurate answers to help you drive more profitable growth

Custom reporting canvas

With attribution, segmentation, profit reporting and the e-commerce marketing cockpit, Eyk already was a pretty extensive marketing decision making platform, covering 80-90% of insights needs for most teams. But for those last 10-20%, several teams were still resorting to Bigquery connected spreadsheets or Looker Studio dashboards. Works great, but still makes for having to switch between several tools/tabs and the occasional discussion about which metric is true.

Not anymore. Because now, every team working in Eyk has their own 'Custom Canvas' which allows you to built your own reports right there within Eyk. You can build your own, private views for data exploration. Or publish a view to the shared space so the entire team can work with it.

And since Alvin AI is seamlessly connected with your custom canvas, you can ask Alvin to create your views for you. Or publish any view Alvin generates as part of an answer to your questions directly to a view for later reference.

Eyk AI MCP

Upon popular demand, we have create an Eyk AI MCP connector, allowing you to feed your centralized and validated data to any AI agent you want to work with.

This feature is now in early access mode, so if you have specific use cases for it, please contact the customer success team and they will hook you up!

CHANGELOG

Latest updates on Eyk

Stay up-to-date with the latest features, changes, and improvements to the Eyk platform.
View all changes

Alvin AI, custom reporting canvas & Eyk AI MCP

In this changelog update we bring you your own e-commerce marketing agent, custom canvas functionality and a pre-announcement on the Eyk AI MCP
Alain Odijk
CEO & Co-founder

Advanced filtersets on the Eyk metrics now rolling out to all users!

This changelog update brings you advanced filtering options that allow the in- or exclusion of specific data in your metrics and fully custom slicing & dicing of your performance insights!
Maikel v.d. Boogerd
Senior Back-end Engineer

General availability on profit & margin metrics, Products insight and re-imagining the Eyk insights!

This changelog summer edition features the general availability of our profit & margin feature, a brand new insight for product metrics and the re-imagining of our insights library
Bart Lammers
CTO & Co-founder
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